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TRACKMAN’S REVOLUTIONARY
NEW AI IS THE FUTURE OF GOLF PRACTICE

Tracy will transform the sport for everyone from coaches, players and serious amateurs right through to casual weekend golfers. Tracy uses AI and a database of over 500 million shots – and counting – to give you the one thing to focus on that will improve your game.

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WHAT IS TRACY?

KNOWING WHERE TO
FOCUS REQUIRES BRAINS

An unrivaled knowledge of data-driven sports insights meets the power of TrackMan technology.

AI is the future of sports technology. The power and effectiveness of Tracy proves TrackMan’s dedication to making tomorrow’s innovations available today.

Tracy is at the forefront of AI in the golf industry – and this is just the beginning of the journey! As our database and our technical capabilities evolve, so will Tracy. In time, she will be embedded in every TrackMan product.

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MAXIMIZE YOUR GAIN

No matter whether you are a pro or an amateur,
your game will benefit from working with Tracy.

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WHO CAN BENEFIT

CREATE AND MAINTAIN
EFFECTIVE PRACTICE
SESSIONS

Tracy shows insights on the player’s performance, and the coach tells them how to improve their game by meeting recommendations from Tracy.

Tracy is a revolution in how coaches and players interact during practice. When players are given their one thing to work on, it’s the coach that can then give them guidance as to how to change their game to meet Tracy performance recommendations. This makes the coach’s expertise – and their value – immediately apparent.

As well as making the coach’s expertise immediately apparent, Tracy also makes practicing immensely satisfying and rewarding for players, as they can see their improvements shot by shot.

Tracy reveals player specific insights
and recommends key improvement areas
in a powerful and effective way

Tracy reveals
player specific insights
and recommends
key improvement areas
in a powerful
and effective way

Niklas Bergdahl, Product Owner

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Tracy goes straight to the most
effective solution

Tracy goes straight
to the most
effective solution

Tracy instantly analyzes your TrackMan data to give you
an actionable and achievable goal.

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HOW DOES TRACY WORK

AIM FOR YOUR OPTIMAL
SHOT SHAPE

Tracy asks you to take a series of shots, which it crossreferences with over 500 million shots – and counting – in the TrackMan database.

Tracy creates focused practice by giving you a parameter that functions as a performance corridor, which you must aim to stay within. The level of each player’s ability is taken into account, so less experienced golfers are given a broader corridor to work with.

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LET TRACY DO THE MATH

Tracy updates and adjusts her findings with every shot you take before displaying overall insights covering trajectory type, curve, optimal distance and dispersion pattern.

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WHO CAN BENEFIT?

TRACY - THE MAIN BENEFITS

No matter whether you are a coach, a player, or involved in the equipment side of the golf industry, Tracy can make your work easier.

Insights from Tracy can speed up your practice and make it more effective. You always get an easy-to-understand course of action where all improvements are clearly – and instantly – displayed. This actionable and achievable goal frees up valuable time and ensures the best possible results.

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CRUNCHING NUMBERS?
LET TRACY TAKE THE STRAIN

Tracy eliminates guesswork and uncertainty in data analysis.

TRACY - OUR PRO
EXPLAINS

We’re not alone in our excitement about how Tracy is going to impact our sport. Golf Digest immediately realized the significance of Tracy and rated her the coolest thing at the 2020 PGA show. Watch TrackMan data expert and in-house pro Niklas Bergdahl put Tracy through her paces.